THIRTEEN
Thirteen is a children’s homeware store dedicated to making whimsical, high quality decor. The goal for the brief was to create a system that evokes a sense of innocence and nostalgia, reminiscent of carefree childhood play, in order to welcome people into the beautiful and imaginative world of Thirteen.
The Thirteen typeface featured rounded letters and simple shapes, accentuated by unique characters with an adolescent energy.
Inspired by story books, illustrated frames surround playful and lush photography, re-contextualizing domestic scenes as the setting of an exciting adventure novel or fairy tale.